Total Specialties USA partners with CFMOTO USA
Photo courtesy of Total Specialities

CFMOTO USA partners with Total Specialties USA

Total Specialties USA, part of the Americas Division for the Marketing & Services Branch of the Total Group (now TotalEnergies), and CFMOTO USA have signed an agreement for a local partnership.

TOTAL HI PERF will now be the recommended lubricants partner for CFMOTO in the United States. TOTAL HI PERF products are formulated with advanced durability improver technology, which results in enhanced powersports engine cleanliness. Total’s ambition is to get to net-zero emissions by 2050. So, Total is working to lower its greenhouse gas emissions and reduce the carbon intensity of its products by 60% worldwide by 2050. 

Zhejiang CFMOTO Power Co. develops, manufactures, markets and delivers reliable and cost-effective motorcycles, all-terrain vehicles, side-by-side utility vehicles, and powersports engines, parts, gears and accessories. CFMOTO USA is the exclusive motorcycle supplier for the Chinese Ambassador Guard and is also the partner and distributor of KTM in China. It is now represented in more than 100 countries globally, either directly by local affiliates or through the intermediate of independent dealers. 

Total Specialties USA and CFMOTO have had a local partnership in China since 2012 for both rst ll and service ll requirements. In September 2019 the two companies entered into an Overseas Strategy Cooperation Master Agreement, making TOTAL’s HI-PERF engine oil the recommended lubricants supplier for CFMOTO’s overseas network. 

“We have been a trusted partner across the world to CFMOTO. At Total, we share the same beliefs and values as our partner; that innovation and sustainability are the pivotal drivers of growth in this segment and our products and offerings stand true to this. We are excited for the opportunity to grow our business together here in the United States and meet the needs of the powersports market with a superior lubricant formula,” said Senior VP of Lubricants for Total Specialties USA, Franck Bagouet. 

“We see this strategic alliance between CFMOTO and Total Specialties USA, Inc as win-win for everyone, especially our dealers and riders. Customers in the United States now have a highly engineered engine oil that they can use in their CFMOTO ATVs and Side by Sides with full confidence because it comes with our stamp of approval,” said Jake Mirabal, director, PG&A – CFMOTO Powersports, Inc.