Total Marketing Middle East (TMME) and Hitachi Construction Machinery Middle East Corp. FZE have signed an agreement under which Total will manufacture several Hitachi-branded “genuine oils” at its lube blending facility in Dubai.
These products will cater to Hitachi’s construction vehicles and machinery, including transmission, engine and hydraulic system maintenance and greasing. Hitachi Group’s construction machinery division accounted for roughly 7% of total worldwide sales in 2013, ranking it the world’s third-largest construction machinery business. Hitachi Construction Machinery Middle East Corp. FZE is a wholly owned subsidiary of Hitachi Construction Machinery Co. in Japan.
Total Marketing Middle East is a wholly owned subsidiary of the French company Total S.A., headquartered in Dubai. Beginning in April, it will sell the Hitachi-branded products to Hitachi dealers and construction customers in the Gulf Cooperation Council (GCC) countries, Kenya, Egypt, Ethiopia and Iraq.