TotalEnergies and SCRIBOS partner to combat counterfeit lubricants
In an effort to enhance brand protection and consumer safety, TotalEnergies Lubrifiants has teamed up with SCRIBOS, a leader in anti-counterfeiting technology, to introduce a cutting-edge security feature for its lubricant products. The ValiGate® Direct Print technology, developed by SCRIBOS, will be directly integrated into TotalEnergies’ product labels, offering a robust solution to the growing issue of counterfeiting in the lubricants market.
This innovative feature enables direct printing of security elements on lubricant bottle labels at print shops globally, streamlining TotalEnergies’ production process by eliminating the need for separate security labels. Additionally, consumers can verify the authenticity of products through an easy-to-use QR code embedded in the label, offering a seamless experience without the need for a special app.
As part of the partnership, the security platform, branded Lub360 for TotalEnergies, will provide real-time analytics and insights into counterfeiting patterns, enabling more targeted strategies to protect TotalEnergies’ brand and products. Lub360 also integrates with TotalEnergies’ Lubconsult service, a digital tool providing customers with lubricant recommendations tailored to specific applications. This initiative not only enhances brand protection but also boosts customer engagement and product transparency, underscoring TotalEnergies’ commitment to quality and safety.
The launch of this advanced solution marks a milestone in TotalEnergies’ anti-counterfeiting measures, setting a new standard in the industry for security and customer experience.