Lubricants

U.S.-based lubricant distributor PetroChoice acquires Prolube

U.S.-based lubricant distributor PetroChoice acquires Prolube
Photo courtesy of Petrochoice.

PetroChoice announced the acquisition of the lubricant business assets of Prolube, Inc. in Bensalem, Penn., U.S.A.

PetroChoice, one of the largest lubricant distributors in the United States, is headquartered in Fort Washington, Penn. Last year, PetroChoice purchased Miller Industrial Fluids based in Indianapolis, Ind. Today, PetroChoice has 51 locations that service 32 states. PetroChoice’s strategy is to continue to grow, both organically as well as through additional acquisitions.

Prolube, Inc. has been a reputable distributor of lubricants in the Northern Philadelphia market, specializing in the automotive market.  Gregg Babcock, president, and Bob Powers, secretary and head of sales at Prolube, Inc. have grown the company’s loyal customer base over the past 20 years and will serve as the primary consultants to PetroChoice during the transition.

“Prolube’s commitment to distribution excellence is a terrific addition to our overall growth plan,” said Rob Walker, senior vice president of sales and marketing at PetroChoice.  “We are excited to welcome the Prolube staff into the PetroChoice family.”

“It was not an easy decision to sell our company, but after getting to know the cohesive team at PetroChoice, we feel they are the best fit to take our company to the next level.  Our customers will continue to be serviced by the best in the industry,” Babcock said.

Effective immediately, Prolube’s product distribution will be operating out of the PetroChoice facility in Aston, Penn.

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