Valvoline announced the wide-scale availability of its Full Synthetic High Mileage motor oil with MaxLife technology.

The company says it full synthetic formulation is more durable and provides 40% more anti-wear film than Mobil 1 Synthetic, validated through a three-stage evaluation process including lab bench tests, chemical analysis and engine wear tests.

“For more than 140 years, our primary focus at Valvoline has been motor oil,” said Alexey Stiop, Valvoline research scientist. “We constantly push ourselves to reinvent the category with one goal in mind: delivering new levels of engine protection that exceed industry standards.”

In addition to providing more anti-wear film, Full Synthetic High Mileage motor oil offers reduced fuel consumption, emissions system compatibility and compatibility with all model years. It is designed to fight against what Valvoline calls the four major causes of engine breakdown: leaks, deposits, sludge and friction.

Valvoline also launched a website, SeeADifference.com, which educates consumers about synthetic motor oils, comparing Valvoline’s product with leading competitors. It also features a video with NASCAR driver Jimmie Johnson playing on the idea of “seeing the difference.”

Valvoline is a brand of Ashland, Inc., and is a worldwide producer of automotive, commercial and industrial lubricants, automotive chemical and car-care products.