Valvoline has appointed ZAFCO, one of the leading importers and exporters of automotive tires, batteries and lubricants in the United Arab Emirates (UAE), as its authorised distributor, paving the way for the roll out of its premium automotive, commercial and industrial lubricants in the UAE.
The agreement was signed by Craig Moughler, Valvoline’s senior vice president for international markets, and Azim Yusufzai, ZAFCO chairman, at ZAFCO’s headquarters in Dubai.
“We are excited to add Valvoline to our product portfolio in the UAE market. With our extensive distribution network, wide customer base and retail business, we are confident that we will have a significant impact in the lubricant market,” Yusufzai said.
“This is a key milestone for us in the UAE and the Middle East. Having ZAFCO represent Valvoline’s family of brands in the UAE will allow us to increase our presence and market share in this important core market,” said Anwaar Shami, GM and regional sales director of Valvoline Middle East & Africa.