Valvoline ties up with Tuhu in China, launches hybrid and EV fluids
U.S.-based lubricant marketer Valvoline Inc. announced the launch of XEV, the brand’s first China-based release of hybrid, plug-in hybrid and pure electric vehicle (EV) products. The announcement was made in conjunction with Shanghai-based car maintenance service provider, Tuhu, who will provide services using Valvoline XEV products.
Tuhu is an online platform that allows car owners to purchase services and parts that can be installed at physical stores.
‘XEV’ refers to a suite of hybrid and EV fluids – including motor oil, battery protection fluid, transmission and brake fluids. Valvoline’s XEV products were designed to improve overall vehicle performance and reduce comprehensive maintenance costs.
Valvoline’s brand standing as an innovative, global leader in automotive products and solutions is further demonstrated by the launch of XEV.
Innovation in an evolving automotive landscape
“Valvoline is doing now what it has always done – leading with innovation in an evolving automotive landscape,” said Yu Chang, vice president of Valvoline International. “In looking toward what will be a more robust demand for electrification in the coming years, our brand is prioritizing how to best meet consumer needs worldwide – regardless of what powers each vehicle under the hood.”
Valvoline developed XEV new energy products and services in anticipation of an expected market shift. According to the China Society of Automotive Engineering’s Roadmap 2.0 for Energy Saving and New Energy Vehicles, by 2035, new energy vehicles will account for more than 50% of new automotive sales in China.
Rise of hybrid-powered and electric vehicles
“With the rise of hybrid-powered and electric vehicles, car manufacturers are facing unprecedented engineering and design reform in auto industry history,” said Chang. “From traditional energy to new energy, Valvoline has been growing with global and Chinese markets, embracing reform together with its partners – and achieving win-win innovation.”
Much like the Valvoline EV Performance Fluids which was launched in the U.S. in 2019, XEV product line innovation works to address needs specific to hybrid and EV, including battery temperature variations, powertrain performance, brake system corrosion and seal bearing failure.
“As we look to the future of automotive – not just domestically but abroad – we are committed to ensuring our products, services and science evolve, adapt and solve consumer issues accordingly,” said Chang.