Home / FLD / Wolf Oil announces exclusive deal with Auto-G in Denmark

Wolf Oil announces exclusive deal with Auto-G in Denmark

Wolf Oil announces exclusive deal with Auto-G in Denmark
Photo courtesy of Wolf Oil

Wolf Oil Corporation and Auto-G announced their new partnership which will see Wolf Lubricants products being distributed exclusively by Auto-G throughout its network in Denmark. The supply agreement between the two companies which began on the 1st of May 2020, saw Wolf Lubricants as Auto-G’s main lubricant supplier, replacing Liqui Moly.

Auto-G is one of the largest nationwide purchasing associations in Denmark, with a network of 41 auto wholesalers and a reputable member of Group Auto International. 

Belgium-based Wolf Lubricants has more than 130 original equipment approvals from the likes of BMW, Mercedes Benz, Volkswagen and Ford amongst others.

“There have been lengthy negotiations which have been made all the more challenging in the context of Covid-19. We wanted to ensure we got the best product imaginable in terms of quality, price, delivery and support for our customers. With Wolf Oil Corporation we have found the right setup, which will play a crucial role in the Danish oil market. Auto-G and wholesalers will both start stocking and supplying Wolf products from May 2020,” said Jan Christensen, chairman of Auto-G.

“We are very happy to welcome Auto-G into our family of partners. We have been Group Auto International’s preferred supplier since 2008 and this reinforces our international partnership even further within the group. We will now support Auto-G as we have been doing with the rest of the GAU members worldwide to make this new venture a success,” said Franck Jolly, global sales director of Wolf Oil.

“It’s a pleasure to start the collaboration with Auto-G and further grow Wolf Lubricants in the  highly competitive Danish market. We’re confident that our product leadership and marketing expertise will only strengthen Auto-G’s “right product, at the right price” philosophy and further unlock the potential of the Danish market in the years to come,” said Frédéric Decroix, global marketing director of Wolf Oil.