Grupo PIASA Inaugurates Electric Generation Plant in Oaxaca

• The sugar company, led by AC and other bottlers of the Mexican
  Coca-Cola Industry, re-states their commitment with clean energy
  production.

OAXACA, Mexico–(BUSINESS WIRE)–Grupo PIASA, a company led by Arca Continental and other bottlers part
of the Mexican Coca-Cola Industry, with the presence of Governor
Alejandro Murat Hinojosa, inaugurated today their Electric Power
Generation Plant based on biomass in Oaxaca.

Capable of generating 50 MW/HR in their second biomass-based generating
plant, Grupo PIASA strengthens its position as a leader in clean energy
production.

With an investment of USD $61 million in three years, this project
benefits from the sugarcane bagasse resulting from the milling process
and uses it as fuel to generate steam, that is also used to produce
electricity that supplies the sugarcane mill and its partners of the
Mexican Coca-Cola Industry. The surplus is delivered to the Federal
Electricity Commission, CFE for its initials in Spanish.

The plant's efficiency will allow Grupo Piasa to stop using 4.5 million
liters of fossil fuels a year, which will reduce its CO2 emissions on 14
thousand tons, equivalent to what 8,000 vehicles would produce.
Additionally, the process of cogeneration will increase the
competitiveness of the clean energy supply in Mexico.

“The challenges we are facing nowadays obliges the companies,
authorities and citizens to be committed with society’s well-being, and
to work side by side in shared solutions, that could transcend trends
and moments, with a long-term vision and generosity,” said Jaime Sánchez
Fernández, Chairman of the Board of Grupo Piasa.

State and municipality authorities, as well as members of the community,
led by Governor Murat, visited the new facilities and learned about the
commitment of Grupo Piasa and its partners with the environment.

About Arca Continental

Arca Continental is a company dedicated to the production, distribution,
and sale of non-alcoholic beverages which are brand names of The
Coca-Cola Company as well as salty snacks under the brands of Bokados in
Mexico, Inalecsa in Ecuador, and Wise in the United States. With an
outstanding track record of more than 91 years, Arca Continental is the
second largest Coca-Cola bottling company in Latin America and one of
the most important in the world. Within its Coca-Cola franchise, the
company serves a population of more than 118 million in the northern and
western parts of Mexico as well as Ecuador, Peru, the northern region of
Argentina and the Southwestern U.S. Arca Continental is listed on the
Mexican Stock Market under the ticker symbol "AC". For further
information about Arca Continental, please visit www.arcacontal.com.

Contacts

Investor Relations
Monterrey
Arca Continental
Ulises
Fernández de Lara, 52 (81) 8151-1525
[email protected]
or
Felipe
R. Barquin Goris, 52 (81) 8151-1674
[email protected]
or
New
York
i-advize Corporate Communications
Melanie Carpenter,
212-406-3692
[email protected]
or
Corporate
Communications
Arca Continental
Guillermo Garza, 52 (81)
8151-1589
[email protected]
or
Fidel
Salazar, 52 (81) 8151-1400 ext. 11513
[email protected]