Chevron Singapore, which operates the retail brand Caltex, introduced Singapore’s first fuel payment app that offers Caltex’s fastest and easiest mode of payment yet. Aptly named CaltexGO, the mobile payment app delivers an alternative hassle-free refueling experience from the comfort of your car. The integrated app’s digital eco-system helps consumers easily locate a service station, enjoy automatic loyalty LinkPoints collection, exclusive mobile offers, and electronic receipts at their fingertips.
CaltexGO responds to key consumer pinch points identified in the retail brand’s recent consumer insights analysis. Refueling can be seen as a chore, which drivers strive to mitigate. Having to wait for a pump, long payment queues, and the complexity related to loyalty and payment systems were cited as the major inconvenience. With the new mobile payment app, motorists pulling into the service station only need to launch the app, indicate their pump number and confirm the payment details with the credit card registered in the app after refueling. The frictionless digital transaction is designed for motorists to get more out of every journey, without missing a promotion or loyalty point.
“The fuel payment app is a step change for the local petrol station industry, and aligns with Singapore’s pursuit towards a cashless economy,” said Chevron’s General Manager of Products for Singapore, Shahid Ahmed. “We’ve listened to our customers’ demand for fast and friendly service, and this is another payment option to help motorists get back on the road in less time towards a more enjoyable journey.”
The handy fuel payment app took a year to develop, with co-creation and ideation support from Visa International, and trials by local Caltex friends and family. As part of its new digital transformation, Chevron has opted for an agile approach to its first mobile payment solution, listening closely to user feedback and learning from industry best practices towards developing a minimum viable product for fuel payment. CaltexGO is now accepted at Caltex service stations island-wide. The potential size of the prize has also proved an incentive for Chevron, given the corresponding appetite in the Singapore pilot market. A 2016 report commissioned by the Monetary Authority Singapore (MAS) highlighted that Singapore’s mobile penetration rate sits at 149% – one of the highest in the world. Hamburg-based market research firm Statista confirms this as an ongoing trend, citing Singapore’s mobile point of sale (POS) payments segment transaction at USD844 million in 2018, with expectations to grow by more than a third by 2022, with 1.9 million mobile payment users.
Safety requirements at the service station have not changed. Drivers should use their phones, after their vehicle’s engine is switched off, inside an enclosed stationary vehicle or when inside the convenience store.
CaltexGO is available from app stores for any device running on Apple iOS 10/Android 5.1.1 or later. Motorists enjoy an additional 2% discount off their first mobile payment transaction. For more information, visit CaltexGO.com/sg.