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Mobil 1 launches new and improved motor oil formulation

Mobil 1 launches new and improved motor oil formulation
Photo courtesy of ExxonMobil

Mobil 1โ„ข, the world’s leading brand of synthetic motor oil, has launched a new and improved motor oil formulation.

Mobil 1 Extended Performance and Mobil 1 Extended Performance High Mileage motor oils will now be offering Triple Action Formula+, a new product benefit that maximizes engine power in addition to the key benefits offered with Triple Action Formula (enhanced engine performance, protection, and cleanliness). Triple Action Formula+ also helps drivers go even further between oil changes, with guaranteed protection for 20,000 miles (32,186 kilometres).

โ€œAt Mobil 1, we recognize that people have started driving their vehicles, both new and used, for longer periods of time and expect their engines to keep running at peak efficiency โ€“ mile after mile, year after year,โ€ said Bryce Huschka, Mobil 1 marketing manager. โ€œWe continue to push the boundaries in product innovation so more drivers can feel confident that their engines will perform in all conditions. We are proud to launch the Triple Action formulation to help people get more out of any car and spend more time on the fun parts of drivingโ€”whether it be a short road trip or cross-country adventure.โ€

Triple Action Formula comprises three essential benefits for consumers:

  • Performance to keep their engine running longer
  • Protection to help in preventing breakdowns
  • Cleanliness to prevent buildup of sludge and contaminants

The formulation will continue to allow consumers to go 10,000 miles (16,093 kilometres) between oil changes with guaranteed protection. In addition, it allows higher resistance to oil breakdown and helps extend engine life, even in severe conditions, according to ExxonMobil, which owns the Mobil 1 brand.