Valvoline Global enters into a new brand partnership with Donut Media
Valvoline™ Global Operations and Donut Media, the top automotive entertainment brand in the U.S. with more than 7.5 million YouTube subscribers, have entered into a new brand partnership. As the exclusive motor oil sponsor of Donut, Valvoline oil will be used in all of Donut’s 2023 cars. They will also partner on projects and content across video, podcasts, and social media.
This partnership is Valvoline’s first exclusive oil partnership outside of professional racing. The campaign launched on May 23, 2023, with Valvoline’s motor oil placed in all current and upcoming cars, as well as custom content. The Valvoline logo will also appear on the cars, in the garage, and on custom apparel. Additionally, Donut Underground members will also enjoy product discounts on Valvoline oil.
“We’re honored to join the ranks of Valvoline automotive partners and couldn’t be more excited to announce this collaboration,” said Aaron Godfred, general manager of Donut. “Valvoline is a storied automotive brand synonymous with motorsports and high-quality products. For Donut to be fueled by Valvoline, not only will our cars run better but our team will be able to focus on what we do best—creating content.”
“We’re thrilled to watch Valvoline Global’s exclusive partnership with Donut unfold throughout the year,” said Rob Kenny, chief brand and digital officer at Valvoline Global. “Donut’s mission and its audience of automotive enthusiasts are the perfect match for Valvoline Global—we’re proud to have the Valvoline brand alongside Donut’s best-in-class content that hypes and showcases modern car culture.”
As the leading automotive YouTube brand, Donut’s team produces 100-plus videos a year for its more than 13 million combined YouTube subscribers and social followers. Its podcast, Past Gas, is the top automotive podcast in America on Apple Podcasts. This exclusive partnership builds on smaller Valvoline-sponsored segments over the last three years and marks the first agreement of its kind for both brands.