Automobile Solutions Americas Inc. (ASA), the official Canadian licensee of the Veedol brand, has signed an agreement with BOSS Lubricants to exclusively distribute Veedol products in Manitoba, Saskatchewan, Alberta and British Columbia, Canada.
ASA is a privately owned company that supplies products to the automotive markets of Canada, Mexico and Latin America based in Mississauga, Ontario, Canada.
“Veedol is very excited to have a great company such as Boss Lubricants offering the Veedol brand of lubricants exclusively to its customers in Western Canada,” said Arun Kumar, vice president, Americas, and director of global business development for Veedol International Limited.
BOSS, which started doing business in 1992, unlocks a large territory and valuable customer base for Veedol in Western Canada.
“Here at BOSS Lubricants, we have always prided ourselves in delivering high quality products and industry leading service to our customers.” said Jarrett Flegel, president and chief operating officer at BOSS.
“Adding the historic Veedol brand of lubricants to our customer offering will give our customers access to a global brand with a 100-year history of supplying lubricants to a wide variety of markets around the world.”