FLEXcon and Topflight Corporation Help Celebrity Makeup Line Shimmer

Glitter films enable makeup line to stand out amongst the competition

SPENCER, Mass.–(BUSINESS WIRE)–FLEXcon Company,
Inc., an innovator in adhesive coating and laminating, today
announced a collaboration with Topflight
Corporation to manufacture a specialty film label for a celebrity
makeup line. The companies worked together to develop a specialty film
decal to add glamour to an otherwise ordinary compact for the collection.

The celebrity cosmetic line reached out to Topflight to provide them
with options for a holiday-themed labeling solution to differentiate the
collection from the competition. Topflight provided the cosmetic brand
giant with a variety of specialty films with a number of brands to
choose from. It was ultimately FLEXcon’s SHIMMERcal™ glitter film that
was selected. The SHIMMERcal product utilizes a permanent
pressure-sensitive adhesive that is filled with metallic flakes, which
give it a glittery appearance. The adhesive also provides good tack and
excellent adhesion properties. This line of specialty films is ideal for
novelty stickers and decals, promotional graphics, and point-of-purchase
displays. Topflight then converted the rolls of film to more than
300,000, 3” x 3” die-cut square decals that the end user hand applied to
the compacts.

“Working with FLEXcon for over 35 years and collaborating on hundreds of
products with the company, we have built a relationship where we are
able to work together to develop the best solutions to meet our end
users’ needs,” said Craig McClenachan, President of Topflight. “Knowing
that we can always count on FLEXcon’s expertise and service, we have the
necessary resources to problem solve and uncover the best products and
solutions. This unique relationship is a key element to our success and
enables us to provide innovative products to the market.”

FLEXcon and Topflight partnered to design, develop and manufacture a
unique label that scaled seamlessly from prototype to high-volume
production. The result was a high-end sophisticated look for a cosmetic
compact that complimented the overall essence of the brand itself.
Having product labels match the identity of the brand is critical for
companies looking to market their products with one unified message.

“Our long-standing relationship with Topflight has provided us with many
opportunities to use our unique capabilities
to create distinctive products for leading consumer brands,” said Ronan
Colman, Sales at FLEXcon. “SHIMMERcal is perfect for the cosmetic market
because this specialty film provides a polished and elegant appearance,
making the product pop and stand out on the crowded store shelf. We are
grateful for our partnership with Topflight and look forward to
continuing to provide them with innovative products that help their
customers achieve their goals.”

For continuous product updates, industry news and engagement, follow
FLEXcon on Twitter @FLEXcon.

About FLEXcon
FLEXcon Company, Inc. is a global leader in
coated and laminated films and adhesives used in graphics applications,
manufactured goods, and new products. A family owned company for over 60
years, FLEXcon has provided a collaborative, consultative approach to
deliver unique solutions that help customers achieve better business
results. FLEXcon is a trusted partner to a wide range of companies from
printers and fabricators to engineers and designers developing products
for existing and emerging markets. Headquartered in Spencer, Mass., the
company has operations throughout North America and Europe with
distribution worldwide. For more information, visit www.FLEXcon.com, follow
FLEXcon on Twitter @FLEXcon,
or call 1-508-885-8200.

About Topflight
Topflight Corporation is an independently
held, ISO 9001:2008 and 13485:2003 certified company that manufactures
labels, shrink sleeves, conductive parts and die-cut components for the
Medical Device, Pharmaceutical, Electronics, Cosmetics & Personal Care,
Food & Beverage and Tire & Automotive industries.

Contacts

PAN Communications
Ariel Burch, 617-502-4300
[email protected]