The African market is rapidly evolving, with plenty of opportunity to capitalise on. However, business on the African continent also carries a high risk factor, with country- and customer-credit issues, poor infrastructure, import and trade constraints, counterfeiting, currency volatilities, and sometimes inefficient administrative processes that can cause major delays.
Downstream technological progress and a greater emphasis on long-term value over short-term cost efficiency means an increasing trend towards, and greater demand for, quality products.
Find out how to mitigate risk factors and ensure your success in this dynamic and constantly developing market. Join your peers, competitors, and potential new business partners for a unique learning experience and unbeatable networking opportunities.