ExxonMobil and NASCAR announced the renewal of a long-standing partnership, continuing to designate its Mobil 1™ brand as the “Official Motor Oil of NASCAR. ” The newly signed agreement will extend the successful partnership to 20 years.
“We are delighted to continue to serve as the ‘Official Motor Oil of NASCAR’,” said Kai Decker, global motorsports manager at ExxonMobil. “The renewed partnership allows us to connect with racing fans of the most popular and exciting motorsport series in the country. NASCAR has also been integral in helping support the launch of Mobil 1™ Annual Protection motor oil.”
ExxonMobil extensively used their “Official Motor Oil of NASCAR” status to help launch Mobil 1 Annual Protection motor oil, which allows drivers to go one full year – or 20,000 miles whichever, comes first – between oil changes.
Mobil 1™ synthetic motor oil is used by more than 50% of teams competing in the Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™ and NASCAR Camping World Truck Series™. The use of these oils across all three series provides a testing ground for ExxonMobil engineers, who create products for race fans and general consumers, which are proven to perform under some of the most challenging of conditions.
“Mobil 1 is one of the most recognizable brands in the world and we are pleased to continue our longstanding partnership for years to come,” said Lou Garate, vice president, partnership marketing, NASCAR. “Our partner utilizes its official status as a powerful part of its marketing mix through advertising, packaging, point-of-sale and promotions, helping market NASCAR to millions of Americans.”
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe.