Hyundai Motor and Shell Lubricants renew agreement
Hyundai Motor Company (HMC) and Shell Lubricants announced the renewal, for another five years, of their agreement for Shell to be recommended as the preferred aftermarket motor oil supplier for Hyundai vehicles worldwide.
Branded motor oils manufactured by Shell will be recommended in Hyundai workshops and made available to customers in more than 70 countries. The companies have now been cooperating for a decade.
The recommendation covers a full range of Shell Helix products including the latest Shell Helix Ultra with PurePlus Technology. In North America, Quaker State (owned by Shell) branded lubricants will be the brand recommended by Hyundai. The agreement also includes co-branded motor oils available in markets in Asia such as China, India or Indonesia as well as Brazil in South America, with new markets to be added in Europe soon.
“This agreement means we will continue to supply and jointly develop high-quality motor oils for Hyundai customers underpinned by Shell’s technology leadership. It allows us to create value for both parties through deeper collaboration – be it in products, aftermarket services, marketing or technology,” said Roger Moulding, vice president of Shell Global Marketing and Global Key Accounts.
“Shell will be a leading partner for us as we implement and enhance our aftermarket strategy over the coming years, helping to drive the qualitative growth of the international Hyundai business,” said Tak Uk Im, executive vice president and chief operating officer at Hyundai Motor Company.
Shell and Hyundai have agreed to jointly invest in motor oil marketing and customer satisfaction programmes as part of this deal. This is on top of the aftermarket service programmes that Shell cooperated with Hyundai to exclusively provide the most convenient service options for Hyundai customers. These include free car health checks via the Before Service Programme and quick oil change and service via the Quick Service Programme. Shell and Hyundai will also continue to collaborate on technology and innovation – developing new motor oil formulations to meet the needs of Hyundai’s expanding range of vehicles.
Shell and Hyundai are also collaborating on the racetrack. In 2014, Shell and Hyundai Motorsport became technical partners in the FIA World Rally Championships.