Shell Lubricants has been recognised as the global market leader for the 11th consecutive year, according to the recently published Kline & Company’s 15th Edition of the “Global Lubricants Industry: Market Analysis and Assessment: 2016-2026 report.” The report covers the global lubricants sector in 2016.
Shell held its global market-leading position with an 11% market share, in terms of volume — selling 4,400 kilotonnes of finished lubricants. This is equivalent to almost 5 billion litres of finished lubricants. These sales were split almost evenly between sales to the consumer automotive, industrial and commercial automotive sectors.
“Shell Lubricants is on a strong growth path across the many markets that we operate in. We are making significant investments into our portfolio of brands, products and services as well to further develop our world class supply chain capabilities. We continue to evolve to meet the opportunities and challenges of a fast-paced business environment, while keeping a sharp focus on developing genuine alliances, developing customer-centric solutions and innovating through research and technology,’ said Huibert Vigeveno, executive vice president, Shell Global Commercial, which includes Shell Lubricants.
The report found that Shell Lubricants is the market leader in three of the16 individual markets covered in the report: Malaysia, United Kingdom and the United States. The company is also in the top three ranking in 10 other markets: Argentina, Canada, China, Germany, Austria and Switzerland (DACH), Indonesia, Mexico, Philippines, Saudi Arabia, South Africa and Thailand.
To cater to the increased demand for lubricants driven by the automotive and industrial sector, Shell has invested in hundreds of millions of dollars in its supply chain and continuously on a journey to upgrade and grow its world class supply chain network. To date it has 40 lube oil blending plants, five base oil plants and 10 grease plants. To further align with market demand in Asia, Shell is opening a new Lube Oil Blending Plant (LOBP) and Grease Manufacturing Plant (GMP) in Tuas, Singapore. This strategic move to integrate LOBP and GMP sites will enable the capacity expansion needed to support the expected demand growth in the region.