November 27, 2020

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Idemitsu Lube India launches semi-synthetic lube for 2 wheelers

Idemitsu Lube India launches semi-synthetic lube for 2 wheelers
Photo courtesy of Idemitsu Lube India

Idemitsu Kosan, a leading Japanese manufacturer of high-performance lubricants, has recently launched a premium semi-synthetic lubricant, Idemitsu 4T 20W-40 MA, for 4-stroke two-wheelers, in India. 

This new engine oil will provide benefits such as superior protection of engine’s critical parts, higher oxidation stability reducing oil thickening and sludge formation resulting in better reliability and engine cleanliness. 

Idemitsu, a pioneer of low viscosity engine oils, offers various grades of high-performance engine oils, including OEM-recommended viscosity grades.

India is the largest two-wheeler market in the world. The two-wheeler industry is expected to grow at 3.7% CAGR. Keeping in mind the increasing demand of more efficient two-wheelers that delivers higher fuel economy without affecting overall performance and protection. OEMs are gradually shifting towards high-performance low-viscosity engine oils.

“Idemitsu is accelerating efforts to strengthen its business footprint in India by providing more innovative, tailor-made solutions that add value to the country’s proficiency in more efficient vehicles. We continue to support the country’s aspiration to grow sustainably by pushing the boundaries of its expertise and technological advancements. To suffice the current demands, Idemitsu’s state-of-the-art facility having fully automated manufacturing and blending mechanism for manufacturing high quality performance lubricants is set up in Patalganga, Maharashtra,” said Yoshitaka Shiraga, deputy managing director.

“Moving ahead, we are confident enough to strengthen our position as a leading lubricant company by providing energy efficient and high-performance lubricants, synchronizing with the consumers’ demand. We will continue to operate with safety, ethical behaviours, compliance and social responsibilities that are fundamentals to how we do business.” 

Speaking on the new product, Kapil Gandhi, head – Technical and Marketing in India, said, “while our major focus will remain on low-viscosity products which are recommended and preferred by major OEMs in India, Idemitsu 4T 20W-40MA is our additional offering in the high viscosity segment and has been launched keeping in mind its popularity and demand especially for the older vehicles. It is available in 0.9L and 1L options and is available through Idemitsu Lube India’s Pan India Distribution network.” 

The Indian automobile industry is going through one of the biggest technological transformations in recent years because of the BS-VI implementation, he said. 

“The BS-VI emission norms have now come into effect and in order to meet the new regulations, manufacturers have had to go to great lengths to comply with these norms. Idemitsu already has the technology and know-how to support OEMs with latest lubricant technology since Idemitsu has its hands-on experience as a global lubricant developer and is already partnered with various OEMs available in India for their factory fill and service fill applications. 

“With this foundation, it is easy to launch this new product with an intent to increase market reach and to promote complete 2W product range; thereby increasing brand presence in metros as well as tier 1 and tier 2 cities.”

About Idemitsu 

Idemitsu Lube India Pvt Ltd. is a subsidiary of Idemitsu Kosan Co. (Japan). Idemitsu Kosan Is a leading Japanese energy company that is manufacturing automobile and industrial lubricants globally. Idemitsu’s aim is to progressively work towards providing environment friendly, high quality and latest technology lubricants.

Idemitsu’s Indian operations commenced in 2006 in sales and marketing. In 2013, it started a state-of-the-art lubricant manufacturing plant located at Patalganga, Distt. Raigad, Maharashtra.

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