PETRONAS Lubricants partners with Al Babtain Group in Kuwait
PETRONAS Lubricants International (PLI), the global lubricants manufacturing and marketing arm of PETRONAS, the national oil company of Malaysia, has partnered with one of Kuwait’s oldest family-owned conglomerates, Al Babtain Group.
The Al Babtain Group will oversee the distribution of PLI’s premium engine oils and industrial lubricants in the northern Arabian Gulf country.
Under their partnership, Al Babtain Group will oversee the sale of PETRONAS Syntium, PLI’s premium range of engine oils for passenger cars, and PETRONAS Urania, for truck and fleet vehicles, starting with AlBabtain Auto outlets in Kuwait.
“The addition of PLI’s high-quality premium engine oils is an enhancement to the range of products in our lubricant portfolio thereby making this a win-win partnership. We expect the globally recognized PETRONAS Syntium and PETRONAS Urania products to significantly bolster local sales,” said Muneer Mamnoon, general manager for AlBabtain Auto.
“The Middle East represents a key emerging market for PLI and developing relationships with key distributors is vital to ensure our high-quality lubricants reach the right audiences,” said Ahmed Elgendy, commercial & business development manager, Middle East – PLAL, DMCC. “Al Babtain Group’s expertise and invaluable network lays the foundations for collaborative success in the domestic Kuwaiti market and our wider regional ambitions.”
While leveraging the Al Babtain partnership to reinforce its foothold in Kuwait, PLI aims to evolve its local offering by engaging and expanding its network of distributors to roll-out new products for consumers, workshops and logistics businesses. Additionally, PLI will enhance its offering of industrial lubricants for businesses operating in cement, power generation, pulp & paper and steel manufacturing, as well as mining.
“PLI’s partnership with Al Babtain Group grants a critical foothold in the Middle East. The collaboration will allow us to effectively expand our reach and operations and strengthen relationships with PLI distributors and customers. By utilizing established supply chains with trusted businesses such as Al Babtain, we are able to enhance our offering to better serve Kuwait and the wider region,” said Domenico Ciaglia, PLI managing director, EMEA.