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Flavio Kliger reflects on his first year at the helm of Lubrizol Additives

Episode 37: Flavio Kliger reflects on his first year at the helm of Lubrizol Additives

Flavio Kliger, who was appointed president of Lubrizol Additives in January 2023, reflects on his first year at the helm of one of the leading global additive suppliers to the fuels and lubricants industry.

Born and raised in Brazil, Kliger’s fascination with economics and an unexpected love for the lubricants industry led him to a pivotal role at Lubrizol, a company he admires for its industry leadership and innovation.

In a recent conversation on F+L Webcast, Kliger shared insights into his personal journey, Lubrizol’s strategic direction, and the future of the additives industry. His leadership is characterized by a strategic approach that is not just reactive but anticipatory, readying Lubrizol Additives for the next wave of industry evolution. As the automotive world stands on the brink of a technological revolution, his insights provide a valuable perspective on what lies ahead.

A Journey from Economics to Lubricants

Kliger’s career trajectory is a testament to his belief in the power of serendipity and passion. Initially drawn to economics due to Brazil’s hyperinflation, his career took a significant turn when he was “chosen” by the lubricants sector. His journey with Lubrizol started in 2017, and he credits the company for its role in fostering his growth, culminating in his role as president of Lubrizol Additives in January 2023.

Navigating Challenges and Embracing Opportunities

Reflecting on his first year as president, Kliger highlighted the unforeseen challenges, such as market de-stocking, that tested the company’s resilience. Yet, it’s Lubrizol’s response—focusing on what can be controlled and ensuring customer needs are met—that underscores the company’s adaptability and forward-thinking approach. He observed that, following the Covid-19 pandemic and the Texas freeze, the industry at large has significantly enhanced the resilience of its global supply chain.

The Global Landscape and Local Solutions

With a global footprint that includes significant operations in China and collaborative relationships with OEMs worldwide, Lubrizol is poised to meet regional demands with localized solutions. Kliger emphasized the importance of understanding and adapting to diverse market needs, a strategy that has become even more relevant amid shifting trade relations and the push for sustainability.

Sustainability: Transforming the Industry

Sustainability is not just a goal but a transformative force at Lubrizol, he said. Kliger passionately discussed how the additives industry is uniquely positioned to address the evolving demands of fuel efficiency, electrification, and reduced emissions. For Lubrizol, this era represents an opportunity to leverage its technological prowess and deep understanding of complex customer needs to drive innovation and sustainability forward.

Looking Ahead: Innovation, Agility, and Customer Focus

As for the future, Kliger envisions a Lubrizol that remains at the forefront of addressing the industry’s most pressing challenges through innovation, agility, and a relentless focus on customer needs. The company’s commitment to advancing mobility, improving well-being, and enhancing modern life remains steadfast, driven by a global team that values diversity, expertise, and a shared vision for a sustainable future.