Perfect Water Technologies Targets New Market with Sub-$50 Faucet Filter – Home Master® Mini

January 9, 2018

New line of Mini Faucet Filters key entry to aspirational brand,
volume demographic

Mini filter · Big purifier™

PHOENIX–(BUSINESS WIRE)–#HMmini–A leading provider of innovative residential water filtration solutions, Perfect
Water Technologies, released a new line of sub-$50 faucet filters
designed to compete with Brita® and Pur® for value conscious customers.
The Home Master® Mini Faucet Filters present a strong value proposition
as they provide 3-6 times longer filter life, with similar filtration
capabilities and at a similar price point.

Perfect for tiny homes, apartments, shared spaces, travel, dorm rooms,
and flexible living the Mini connects directly to a kitchen or bathroom
faucet for a fast flow of clean, filtered water that is quick to install
and easily portable.

Additional product details:

  • Available in 3 different styles to function well in any municipal
    water supply: Mini, Mini Plus and 1CCB
  • The Mini Plus removes lead, and the 1CCB uses advanced catalytic
    carbon to remove chloramines. The standard Mini uses an 1 micron
    carbon block filter that is NSF certified.

“This entry-level product is long overdue, but we had to be certain its
performance, durability and business case were completely in line with
the Home Master® brand. We built and discarded many previous iterations
before we were fully satisfied with this Mini,” stated President and
Founder of Perfect Water Technologies, Jon Sigona.

Perfect Water Technologies is proud to sell its full line of Home
Master® brand filtration systems through Home Depot and Amazon. To see
all the available options, visit HomeDepot.com
or Amazon.com.

About Perfect Water Technologies

Perfect Water Technologies develops innovative water purification
products for home and garden under the Home Master® brand. Founded in
2002, the company has developed 5 different patents in the field of
residential water purification. Recent efforts have focused on bringing
the highest-grade catalytic carbon to all of our carbon filters to
address the growing concern with chloramines. For more information about
Perfect Water Technologies and Home Master® brand products, visit www.HomeMasterFilters.com.

Brita® and Pur® are licensed trademarks owned by their respective parent
companies, and are not affiliated in any way with Perfect Water
Technologies, Inc. or the Home Master® brand.

Contacts

Perfect Water Technologies
Public Relations
Jocelyn Turner
[email protected]