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Toro Supports 2018 Wyland National Mayor’s Challenge for Water Conservation

Now in its 7th year, national competition
challenges cities to be most water wise for month of April

RIVERSIDE, Calif.–(BUSINESS WIRE)–April is Water Conservation Month, making this an ideal time to for
people everywhere to take steps to conserve and protect one of earth’s
most vital resources. April also means the Wyland National Mayor’s
Challenge for Water Conservation, the largest community-based challenge
for water conservation, is in full swing.

Held every year from April 1-30, the National Mayor’s Challenge is
presented by the Wyland Foundation with sponsorship and support from The
Toro Company. The 7th annual challenge kicked off with Plano,
Texas, Mayor Harry LaRosiliere challenging mayors throughout the U.S. to
help spread the word about the importance of water.

The challenge rewards individual residents who make pledges online at www.mywaterpledge.com
to perform specific water-saving activities throughout the month. By
simply pledging their commitment to easy water-saving actions, residents
are eligible for a chance to win many exciting prizes – $5,000 toward
home utilities payments, water-efficient home irrigation products like
Toro smart irrigation controllers, and other eco-friendly products. This
year residents can also nominate a local charity from a participating
city to win a Toyota RAV4 Hybrid vehicle.

Toro has been a partner with the Wyland Foundation since 2015,
supporting outreach and activities around water conservation throughout
the year. “Our partnership is a natural fit in our mission to support
sustainability through the efficient use of water,” says Phil Burkart,
vice president of Toro’s Irrigation & Lighting Businesses. “We recognize
the limited resources and availability of water. It’s why we are
dedicated to providing water-saving innovation and education to our
customers worldwide.”

“As a worldwide leader in irrigation technology and innovation for
homes, golf courses, sports fields, municipalities and agriculture, Toro
recognizes the importance of protecting water resources for future
generations,” says renowned marine life artist and conservationist
Wyland. “Toro’s support for Wyland Foundation and the National Mayor’s
Challenge for Water Conservation further demonstrates their commitment
to ensure availability for people around the world and to educate the
masses on how to successfully use water without waste.”

The National Mayors Challenge continues through April 30, 2018. Other
sponsors include Toyota, EPA WaterSense®, National League of
Cities, Conserva Irrigation, Earth Friendly Products, makers of ECOS,
and southern California broadcast partner KCAL9/KCBS2. The challenge is
designed to bring together all facets of the community to follow their
city’s progress throughout the month and to use that information to
encourage neighbors, businesses and civic groups to spread the word. At
the midway point in the annual challenge, residents across the United
States have already committed to reducing their water waste by
approximately 1 billion gallons.

About The Toro Company

The Toro Company is a leading worldwide provider of innovative solutions
for the outdoor environment including turf maintenance, snow and ice
management, landscape, rental and specialty construction equipment, and
irrigation and outdoor lighting solutions. With sales of $2.5 billion in
fiscal 2017, Toro’s global presence extends to more than
125 countries. Through constant innovation and caring relationships
built on trust and integrity, Toro and its family of brands have built a
legacy of excellence by helping customers care for golf courses, sports
fields, public green spaces, commercial and residential properties and
agricultural operations. For more information, visit www.toro.com.


The Toro Company
Alexis Bookman
[email protected]