Chevron Pakistan Lubricants (Pvt) Limited has unveiled a new, sleek and attractive packaging for Caltex Havoline® with Deposit Shield® Technology range of lubricants.
The launch of the new packaging was held at a local hotel, which was attended by key channel partners and customers.
Chevron Pakistan Lubricants (Private) Limited, an indirect subsidiary of U.S.-based Chevron Corporation, one of the world’s largest integrated energy companies, trades under the Caltex® brand in Pakistan, and markets its lubricants products in the country under the Havoline® and Delo® brands.
Najam Shamsuddin, country chairman and area business manager, Pakistan, said that “drivers today want to protect what really matters, the investment they made in their vehicles and its performance, Havoline with deposit shield technology that provides a proven solution that helps to maintain engine performance, preserves engine life while optimizing fuel economy. The new packaging design complements and gives a fresh and eye-catching look. As technology progresses and our customers continue to explore and purchase different types they can be assured that Havoline’s engine oils are developed to address the needs of all drivers so they can enjoy their journey better.”
Chevron Pakistan has operated in Pakistan for more than 75 years, having entered the market in 1938. Chevron Pakistan Lubricants, which is headquartered in Karachi, has nationwide operations and regional offices in all the major cities of the country, as well as more than 100 world-class oil change facilities. Chevron Pakistan also has a state-of-the-art computerized lubricant blending plant in West Wharf, Karachi.
The nationwide marketing campaign for the new packaging of Havoline® with Deposit Shield® Technology is being covered across various media including television, print, radio, digital and outdoor.