ExxonMobil announced that the latest formulation of Synergy Supreme+™ premium gasoline, the company’s most advanced fuel formulation to date, is now available at more than 11,500 Exxon and Mobil stations across the United States.
A new and improved additive package keeps engines two-times cleaner for better gas mileage.*
Synergy Supreme+ premium gasoline is the latest enhancement to ExxonMobil’s suite of Synergy™ fuel products. In addition to the benefits of the original Synergy gasoline formulation, the fuel’s improved additive package includes two new ingredients specific to Synergy Supreme+ premium gasoline, including a new friction modifier that reduces wear and tear on engines by 30%† and an enhanced detergent package that removes deposits left behind by gasoline that meets minimum government standards.
“With the new and improved Synergy Supreme+ premium gasoline, we are excited to build upon more than 135 years of experience to remain at the forefront of innovation,” said Eric Carmichael, Americas fuels marketing manager for ExxonMobil. “The new additives are specifically designed to work in today’s turbocharged and gasoline direct injection (GDI) engines, keeping engines two-times cleaner for better gas mileage and delivering improved engine protection.”
ExxonMobil has also introduced Premium Status, a new tier within its Exxon Mobil Rewards+™ loyalty program. Consumer benefits include exclusive offers and double points for all Synergy Supreme+ premium gasoline purchases.
ExxonMobil is launching Synergy Supreme+ premium gasoline with a marketing campaign titled “Supremium.” The campaign will come to life across multiple media touchpoints including television, radio, online video, digital, social content and an array of social media influencers.