Dongfeng Citroen to transfer business units to Shanghai

Dongfeng Citroen, a part of Dongfeng Peugeot Citroen Automobile Co., Ltd., will transfer its business units including sales and marketing to Shanghai, China, in July to attract talent and capital. Inspired by the Peugeot part of the Wuhan-based venture, which set up its business units in Beijing when it came to China, the Citroen part likewise plans to elevate its brand image by integrating its marketing network. The strategic transfer of its business units is thought as essential to reach the companys goal. Shanghai General Motors and Shanghai Volkswagen Automotive, two of the top three automakers in the country, have made the city one of the most attractive places for automotive talents. (July 8, 2008)<BR>