American automaker Ford Motor Company saw vehicle sales for the Association of Southeast Asian Nations or ASEAN region rise by 3.3% in 2015 from the previous year to a record 103,975 units.
Ford’s record ASEAN sales were driven by record full-year performances in the Philippines, Vietnam and Cambodia, as well as full-year market share gains in Thailand, amidst a challenging domestic industry that saw sales decline for the third consecutive year.
“The successful introduction of more global Ford vehicles across ASEAN in 2015 – including the new Ranger pickup and the all-new Everest SUV – helped a more diverse range of customers to connect with the Ford brand,” said Mark Kaufman, president, Ford ASEAN.
“Additionally, we continued to enhance our customer and ownership experience, as well as expand our Ford dealer network in markets across the region.”
Leading Ford’s ASEAN sales was the Thai-built Ford Ranger, which was the best-selling pickup truck in Vietnam, Cambodia and Myanmar for a second consecutive year, as well as the second-best seller in the Philippines and Malaysia.
Ranger sales across the ASEAN region increased nearly 8% from the previous year to an all-time record of 54,114 units.
Ford’s ASEAN performance was also given a boost by continuing demand for the popular EcoSport compact SUV, which became Ford’s second best-selling vehicle in the region, delivering overall sales that rose 13% year-over-year to 20,518 units.
Exceptional demand for the all-new Everest – which began launching across ASEAN markets in the third quarter – helped drive overall ASEAN performance, with sales rising 98% year-over-year to 11,233 units.