Idemitsu introduces new series of premium engine oils in India
Photo courtesy of Idemitsu

Idemitsu introduces new series of premium engine oils in India

Idemitsu Lube India Pvt. Ltd., a subsidiary of Idemitsu Kosan Co. (Japan), has launched IDEMITSU Four-wheel Gasoline (IFG), IDEMITSU Four-wheel Dual (IFD) & Idemitsu Rider Gasoline (IRG) series of engine oils for cars and motorcycles in India. 

Idemitsu’s Indian operations commenced in 2006 as a lubricant sales and marketing company to offer best-in-class, products and unique tailor made formulations to major Japanese OEMs in the country.  In 2013, it started a state-of-the-art lubricant manufacturing plant with stringent quality controls in place to ensure that a comprehensive range of premium products surpasses the quality requirements of automobile manufacturers.

These new series of engine oils are unique tailor-made formulations that deliver best engine protection in the market, according to Idemitsu Lube India.

IDEMITSU IFG and IFD series of engine oils are for cars formulated by demanding enthusiasts particular about their engine oil. 

IDEMITSU IRG engine oils for motorcycles are race-bred formula and maintain high performance in super-high temperature conditions to support powerful acceleration, horsepower and torque. 

“We feel pride and honor in launching these refined series of oils for our discerning customers today. The much awaited, new IDEMITSU IFG, IFD and IRG series engine oils are a result of thorough research and hard work of our team. We are committed to providing the best engine oil for cars and motorcycles for high performance driving experience. A lot of testing has been done from the perspective that engines are the heart of vehicles and engine oil is the lifeblood that protects and brings out their full, lively potential,” said Hiroshi Kono, managing director, Idemitsu Lube India.

Idemitsu IFG and IFD series engine oils will be available in two categories: 

  • Flagship Product (IFG7/IFD7 Series)
  • High Premium Product (IFG5/IFD5)

The IRG series engine oil will be available in three categories:

  • Flagship (IRG7 Series) 
  • High Premium (IRG5) 
  • Premium (IRG3)

The new IDEMITSU IFG, IFD and IRG product range is now available nationwide at all Idemitsu retail outlets.