Green Earth expands re-refined product line

Green Earth Technologies Inc. has added an eco-friendly conventional/synthetic blend “green” motor oils to its current line-up of bio-based fully synthetic motor oils. These formulations meet or exceed tests and requirements for API Service Classification – SM, ILSAC GF-4. These re-refined solutions will be available for launch in 2011. Jeffrey Loch, president and chief marketing officer, said “Combining these items with our existing bio-synthetic product assortment enables us to penetrate both motor oil segments with a two-tier better-best green solution, at two price points, while branding both under the G-OIL umbrella.” G-OIL’s re-refined synthetic blend motor oil will be priced at US$3.99 per quart, compared to G-OIL’s Bio-based Full Synthetic price of US$6.99 per quart. (November 3, 2010)