PetroVietnam unveils new brand identity
PetroVietnam, the trading name of Vietnam Oil and Gas Group, unveiled a new brand identity on January 10, 2022.
Established in 1977, PetroVietnam, which is wholly owned by the Vietnamese central government, is responsible for all oil and gas resources in the country and has become Vietnam’s largest oil producer and second-largest power producer.
From the very first day of its establishment, the first trademark of PetroVietnam included the image of a red flame, against the background of a blue sea, and the word PETROVIETNAM at the base. The red flame is like a torch burning day and night, symbolizing the oil and gas industry. The two-pronged flame bends into the letter V (for Vietnam), creating the familiar S-shape of the country’s map with a blue background as a reminder of the origin of Vietnam’s oil and gas industry from the open sea.
Over time, the PetroVietnam logo has been refined, but still retains the same layout. In particular, with the trend of energy transition and approach to digital transformation strategy, the PetroVietnam logo has to both honor the tradition but also display the company’s dynamism and modernity. The original core values are exploited and applied smoothly in parallel with the changes of the new era, both honoring PetroVietnam’s cultural values and affirming the pioneering role of an industrial corporation, energy in the new era.
New logo for a new beginning
The PetroVietnam logo has been changed with a new look, combining the red flame symbol and the blue text PETROVIETNAM – the international trading name of the Vietnam Oil and Gas Group. The words PETROVIETNAM in navy blue are closely arranged, uniform in font, displaying strength and solidity. The blue color also represents the typical operational area of PetroVietnam, associated with its mission of contributing to the protection and preservation of peace for Vietnam.
The red flame represents full energy, an enthusiastic spirit, and pioneering; the flame rises, moves, adapts flexibly during the energy transition, which coincides with the digital transformation period. The flame is stylized in the shape of Vietnam, once again affirming the inseparable connection of the tradition of “fire seekers” with the aspiration of the whole nation.
PetroVietnam logo through the ages
The launch of a new brand identity by PetroVietnam is one of the important tasks of the PetroVietnam Cultural Regeneration Project, which is expected to contribute to the image of a dynamic, friendly PetroVietnam that adapts to global development trends, showing a readiness for realizing the vision and mission of Vietnam’s oil and gas industry.