Tide Water Oil signs licensing deal with Blumenthal Brands
Tide Water Oil Co. (India) Ltd. has signed an exclusive licensing agreement with Blumenthal Brands Integrated, LLC (BBI) to launch the iconic American brands GUNK® and LIQUID WRENCH® to professional and do-it-yourself (DIY) consumers in India.
Their partnership brings together appropriate technology with a wide range of cutting-edge lubricants, penetrants, automotive and general-purpose degreasing and cleaning products, with future plans to develop high-performance chemicals specifically aimed for the Indian market.
Tide Water Oil and Blumenthal Brands Integrated have planned an initial rollout of imported GUNK® & LIQUID WRENCH® degreasers, absorbents, lubricants, penetrants, rust removers, greases, and corrosion inhibitors. Future plans include manufacturing in India and subsequent export to select countries.
Blumenthal Brands Integrated is committed to globally expand its legendary brands through regional manufacturing and distribution, which is being reaffirmed by this partnership with Tide Water Oil. This is the company’s fourth licensed manufacturing agreement, and the third in the last two years, with others already in place in the United Kingdom, Mexico, and Poland.
Tide Water Oil Co., headquartered in Kolkata, India, is a leading player in the Indian lubricant industry since 1928. The company also owns the Veedol™ brand globally, with presence in 69 countries worldwide through five subsidiaries and many franchisees. In India, Tide Water Oil has a distribution network of 50 distributors, 450 direct dealers and more than 50,000 retail outlets.
Charlotte, North Carolina, U.S.A.-based Blumenthal Brands Integrated, LLC formulates, markets and distributes high performance chemicals under the brand names GUNK®, LIQUID WRENCH® and TITESEAL®. The company’s products are distributed in North America and internationally in 90+ countries across multiple segments, including automotive, retail, industrial and hardware. BBI’s products are global leaders in several specialty chemical categories, including engine cleaning and degreasing (GUNK®) and specialty lubricants and penetrants (LIQUID WRENCH®).