Gulf Oil International has entered into a long-term partnership with the world’s leading football brand, Manchester United. This initiative, believed to be the first such in the industry, makes Gulf Manchester United’s official global lubricant and fuel retail partner.
The Manchester United partnership with Gulf runs initially until the end of the 2018-2019 football season and marks the largest single partnership ever undertaken by Gulf Oil.
The agreement will give Gulf Oil International, a Hinduja Group Company, access to Manchester United assets including the club crest and player images and Gulf’s distinctive orange disc will feature on the Club’s digitalperimeter boards during Premier League, FA Cup and League Cup matches at Old Trafford.
The partnership marks a further step in Gulf’s ambition to strengthen its brand presence globally and will enable it to engage with Manchester United’s worldwide fan base, including 325 million followers in Asia, which Gulf sees as a major focus area, with a strong presence in India and rapidly developing businesses in China, the Middle East and Indonesia.