Kia Motors Corp. and Total Lubrifiants recently renewed their strategic partnership agreement. For another five years, Total will remain Kia Motors Corp.’s preferred aftermarket lubricants supplier for Kia vehicles.
Total-branded automotive lubricants will be exclusively recommended and available to customers across Kia’s service network of more than 5,500 dealers in around 180 countries, including West Europe from Jan. 1, 2017. The extension of the initial cooperation, first started in 2011, extend benefits to all Kia vehicle owners and Kia dealers. The Kia networks will receive access to high-performance Total Quartz engine oils, specifically developed to optimize the performance and reliability of Kia engines, while also offering improved fuel economy benefits.
Kia and Total will also develop joint marketing service programs aimed at increasing Kia dealers’ profitability, customer retention and customer satisfaction.
Through this partnership, Kia and Total Lubrifiants confirm their shared aim of strengthening their growing presence in the global marketplace and combining their strengths in an “alliance of skills” to developing high-quality products and services for an unrivalled Kia customer service experience.