Thailand to launch mega PR energy project

Ogilvy Public Relations Worldwide has won a 90 million baht (US$2.94 million) contract from Thailand’s Energy Ministry to provide comprehensive PR campaigns to promote the consumption and production of alternative energy. The project will be launched at Siam Paragon on September 29. The PR campaign is part of the government’s national strategy to support the production and consumption of alternative energy, as well as lower emissions and national security. The project is expected to target users and instill positive attitudes towards alternative energy consumption. (September 21, 2010)