Tide Water to re-launch Veedol lubricant brand in Europe

Tide Water Oil Co. (India) Ltd., which owns the global rights for the Veedol lubricant brand, has established a subsidiary in the Netherlands, Veedol International BV, to re-launch the brand in Europe. Tide Water, which earlier only had the rights to the iconic brand in India, acquired Veedol International Ltd, UK, from BP Plc in October 2011 along with the brand rights, its logos and sub-brands in 126 countries.
Rajendra Nath Ghosal, managing director of Tide Water, said that the company was in the process of getting approvals from leading European automotive original equipment manufacturers, especially those from Germany. It has also finalized a contract manufacturing arrangement with a leading Rotterdam-based lube blender.
“Arrangements have been finalized with a distribution and logistic company for Germany, Austria and Switzerland,” Ghosal said.
Strategically, located in Amsterdam, Veedol International BV, will spearhead Tide Water’s northern European re-entry.
(July 9, 2013)