Prolong Super Lubricants, a GoldenWest Lubricants Inc. brand, announced that it has retained several manufacturers’ representative firms to expand its distribution in the United Sates.

Prolong’s expanded reach into the performance warehouse and traditional warehouse distributor channels is in addition to its current distribution through select auto parts retail chains and mass merchants.

The company is now working with West Coast-based Pacific Marketing, SRS Marketing, which will cover the East Coast, and Thomas Sales and Marketing in the Midwest.

Jon Apogée, general manager, domestic sales, marketing and motorsports, for Prolong said these premier rep agencies “can help us facilitate steady sales growth to the warehouse distributors. We are confident this will be a successful initiative for all involved.”

GoldenWest Lubricants Inc. is based in Pomona, Calif. Prolong produces a vast range of chemicals and car care products, including chassis and wheel lubricants; engine, fuel and transmission additives and vinyl and leather protectants.