Total Oil India Pvt Ltd has launched a new automotive lubricant called Total Hi-Perf for the motorcycle segment in India.
“We see tremendous potential in India,” said Total Oil India Chairman and Managing Director Dilip Vaswani. “With the increasing demand for greater mobility along with rising disposable income, there is a significant growth opportunity for the two-wheeler segment in this market, which recently surpassed China to become the largest two-wheeler market in the world.”
Total Oil India is looking at growing its market share to 10% in the two-wheeler segment in the next five years, he said. In terms of infrastructure to support its market expansion, Total Oil India has a network of more than 31 depots, 297 distributors and more than 40,000 dealers.
Total Hi-Perf was developed at the company’s Technical Centre for Asia-Pacific (TCAP) specifically for the Indian market. The product is one of the 30-plus lubricant formulations that have been developed at the technical centre since its inception in 2012. The technical centre, which is located in Mahape, Navi Mumbai, India, is one of only two technical centres operated by the French integrated oil major. TCAP is located in the same complex as Total’s manufacturing facility in Navi Mumbai. The other technical centre is located in France.
“Hi-Perf, our newest range of high performing motorcycle engine oil is fully equipped to meet everyday challenges and provide a joyful riding experience by shielding the bike’s engine from daily wear and tear, thereby increasing engine life, amplifying fuel efficiency and keeping the engine clean,” said Karoly Repas, Total Oil India’s senior vice-president, sales, marketing and technical of the lubricants division.
The price of Total Hi-Perf varies from INR 250 (USD 3.88) to INR 750 (USD 11.63) per litre, the company said.