TotalEnergies partners with 2 online-to-offline service aggregators
Photo courtesy of TotalEnergies

TotalEnergies partners with 2 online-to-offline service aggregators

TotalEnergies Marketing India Private Limited (TEMIPL) has forged partnership agreements with two Online to Offline (O2O) automobile service aggregators in India  to enhance customer touchpoints across multiple channels. The service aggregators are VehicleCare and Automovill based in Gurugram and Bengaluru, respectively. 

With 59%* internet penetration in urban India, Indian consumers are increasingly looking for  transparent, convenient, high-quality services at their doorstep. VehicleCare and Automovill both provide one-stop automobile services to vehicle owners, with just a few clicks on their mobile  and desktop applications.  

The strategic partnerships between TEMIPL and the two O2O aggregators will allow TotalEnergies’  automotive lubricants to reach customers at more than 750 car servicing workshops across India  by the end of 2023.  

“TotalEnergies has been at the forefront of driving digital innovation to offer greater value to our  customers. Collaborating with Automovill and VehicleCare is in line with our focus to deliver quality  lubricants through our partner workshops, directly to consumers. The O2O channel will provide  more drive-ins to our partner workshops and convenient service to our customers,” said Olivier Sabrié, chairman and managing director, TEMIPL. 

“Automovill is excited for aligning itself with  TotalEnergies O2O vision. Team Automovill is aggressively working on democratizing the  aftersales service ecosystem in India through aggregating as well as onboarding workshop in its  network. Partnering with TotalEnergies will give us the right traction to deliver quality to our  customers,” said Mridu Mahendra Das, CEO of Automovill.

“VehicleCare is thrilled to collaborate with  TotalEnergies, and we believe that our shared vision of customer centricity will empower us even  more in serving our customers better. With this new alliance, we look forward to providing our  customers with unique digital experience along with quality products to enhance their vehicle life  cycle in the most efficient and tech enabled way,” said Arvind Verma, CEO of VehicleCare.

TEMIPL has a growing portfolio of services and products across India including lubricants for  automotive and industrial applications, LPG for domestic and commercial applications, and  specialty applications products. Latest new service offerings include car care products and Wash  services.