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Valvoline and Cummins renew marketing, technology partnership

Valvoline and Cummins renew marketing, technology partnership
Photo courtesy of Cummins

Valvoline Inc., a U.S.-based, leading global supplier of premium automotive services and branded lubricants, and Cummins Inc., the world’s largest independent manufacturer of engines and related components with operations in more than 190 countries and territories, have renewed their longstanding marketing and technology partnership agreement for five years.

Under this renewal, Cummins will endorse and recommend Valvoline’s Premium Blue™ engine oil for its heavy-duty diesel engines and generators and will sell Valvoline products through its multiple channels worldwide. 

Additionally, Cummins’ plants across the globe will use Valvoline-supplied lubricants and oils in day-to-day operations.

“When I think about our unique partnership with Cummins, I think about two of the best-known teams in our respective fields making each other better,” said Valvoline Chief Executive Officer Sam Mitchell. “This relationship is undeniably one of the most important ones we have, and our strategic and fruitful alignment is ultimately beneficial for our companies, our people and our customers.”

“This is a fantastic partnership that couples our cutting-edge engines with Valvoline’s innovative motor oils to provide optimal performance for our customers,” said Tracy Embree, Cummins vice president and president of the Distribution Business. “Our engines are working in some of the toughest conditions around the world, so we benefit from the strong products that Valvoline brings to supplement their performance. We truly bring out the best in one another.”

Partners since 1990s

Since the mid-1990s, Valvoline and Cummins have worked in tandem to develop lubricants for numerous heavy-duty applications, including fluids for vehicles powered by alternative fuels. Additionally, and because of this partnership, many unique products have been developed, tested and launched in Europe, including Valvoline Premium Blue 7800, 8100, 8600, 8800, 9200 Gen1 and the latest Valvoline Premium Blue One Solution Gen2.

“The value of this partnership is about delivering optimal engine performance, protecting those engines for a long life and helping our customers lower their operating costs,” said Mitchell.

“This partnership has resulted in a multitude of successes, the first of which was the introduction of Valvoline Premium Blue branded motor oil. Even after more than two decades, it is still the only motor oil brand that Cummins endorses,” said Embree.

Numerous joint ventures formed

In addition to its strategic partnership and ongoing, collaborative product and technology innovation, Cummins and Valvoline have formed numerous joint ventures around the world focused on the production, distribution and marketing of lubricants, grease and allied products.

“We believe that the Valvoline/Cummins relationship can get even stronger over these next five years and beyond as we partner more closely and align our teams to bring value to even more customers around the world,” Mitchell said.