Valvoline,™ which was founded in 1866 and the petroleum industry’s first U.S. trademarked motor oil brand, has officially launched its 150th anniversary celebration, which will continue throughout 2016, including a series of commemorative initiatives.
“The unprecedented 150-year history of Valvoline is truly a milestone to be celebrated, with a heritage rivaling that of Budweiser, Johnson & Johnson, General Electric and Ford Motor Company, among others,” said Sam Mitchell, Valvoline president.
“We look forward to celebrating our storied history around the world as 2016 progresses,” he said.
Among other highlights of Valvoline’s commemorative efforts for 2016 are the upcoming announcements of multiple alignments with public figures in the auto enthusiast, professional sports, social media and general consumer spheres, in addition to a heightened advertising presence on multiple networks and digital platforms.
Valvoline will also soon unveil a new online community, which will include specially produced videos, articles and other engaging content, as well as a members-only rewards program.
“There’s so much for us as a brand to look forward to as 2016 unfolds, and we are thrilled to be driving efforts for what will be a fantastic year of history and a celebration of the innovative American spirit that has produced our 150 years of success,” said Jamal Muashsher, Valvoline’s director of marketing for global brands.
Valvoline™, a brand of Ashland Inc., is a leading, worldwide producer and distributor of premium-branded automotive, commercial and industrial lubricants, and automotive chemicals. It ranks as the second largest quick-lube chain and third largest passenger car motor oil brand in the United States. The brand operates and franchises approximately 940 Valvoline Instant Oil Change centers in the United States. It also markets Valvoline™ lubricants and automotive chemicals, MaxLife™ lubricants created for higher-mileage engines. SynPower™ synthetic motor oil, and Zerex ™antifreeze.